The Genesis

About Kidtelligent

The genesis of Kidtelligent came from two epiphanies: The first was from our desire to want to help our children be successful and thrive. The second was from our belief that all kids have amazing talent and potential. However, we also understand that if these talents and strengths are not recognized early in life, they are often squandered or overlooked. Unfortunately, this can result in kids missing out on opportunities or even feeling less positive about themselves than should be the case. However, if parents, educators and other influential people in a child's life can recognize a child's natural gifts or how they are "wired" early on, they can often end up doing amazing things. Along the way, the caregiver, coach or educator can help the child better navigate life's ups and downs and experience greater success in how they learn, relate to others and achieve outside of the classroom and in the future.

"If parents, educators and other influential people in a child's life can recognize a child's natural gifts or how they are "wired" early on, they can often end up doing amazing things."

When we began to search for a tool, system or resources to help our children do this, it simply wasn't there. So, instead of waiting for it to appear or someone else to lead the charge, we applied our skills and knowledge to develop Kidtelligent…a place where children, educators and caregivers can go to buy products and resources to help them get smarter about how to help children succeed. Below is a little background on our co-founder, Dr. Roger Jansen.

In 1995, Dr. Roger Jansen published his first personality-based research. Subsequent research conducted by Dr. Jansen at Michigan State University and The University of Illinois at Chicago explored how personality-based traits impacted key life areas such as grades, behavioral problems and peer and familial relationships. Dr. Jansen applied his personality-based research knowledge in settings throughout the United States, Europe and Asia by performing thousands of psychological and personality-based assessments since 1999.

The relevancy of personality and its importance to life success became even more salient to Dr. Jansen as he began his own family. Specifically, like many parents, Dr. Jansen saw that his children were very different despite having the same genes! When Dr. Jansen turned to books and other resources to learn how to best help each one he quickly discovered that they took the approach of: This is good advice, try it for every child. Instead, Dr. Jansen knew the key to helping children thrive was to first understand the child's natural strengths, preferences and challenges and based upon this information, apply what best works for that child. In other words, tailor the approach to the child, not the child to the approach. Now, the goal turned to not only helping himself and his children, but how to make this information available to people across the globe.

Dr. Jansen knew that if he could provide parents, educators, coaches, caregivers and children insights into their personality at early enough age, better and more informed decisions could be made as how to help children get a head start on success and deal with life's ups and downs. However, as Dr. Jansen began to search the literature, research and other sources for simple and useful tools for caregivers and educators that could provide them with important knowledge around how to help their children thrive, he quickly discovered that most were too academic or too difficult to use in everyday life.

This awareness led Dr. Jansen to begin to ask two important questions:

First, why was there a lack of useful and practical information available to parents, educators, coaches around the importance of personality early in life?

Second, how could Dr. Jansen begin to make the powerful insights of personality available to more people in a more useful and helpful way?

Dr. Jansen realized that the answers to his first and second questions were intimately related. The major roadblock to finding useful tools and practical information on child personality was related to the field itself. Specifically, with the emergence of behavioral genetics, neurological imaging, personality research methods and various approaches, the field had become very technical and not user-friendly for the majority of people. The answer to Dr. Jansen's second question was based upon deploying a well-established framework that could help people organize and make personality research meaningful, so that they could more quickly understand how to use this information in user-friendly way in almost any type of situation.

Not wanting to stray from the research, it was very important that the information used was based upon findings over many years, so that it had credibility. At the same time, it was equally as important that the information be represented and deployed in a way as to be as useful as possible to as many people as possible from the moment they interacted with the information. With these areas in mind, Dr. Jansen selected a line of personality research that emerged over 30 years ago and continues to gain prominence across the globe today. Thus, was the genesis of Kidtelligent.